Luxury is everywhere, but what it promises has disappeared. Through excessive polishing, control, and correction, it has lost all roughness. Maison Brutal was born from this observation. Returning to the garment as a real object: handmade, in France, in human-scale ateliers, in deliberately limited quantities.

Our lines are raw, frontal, and impose their presence. The grandeur of the classic remains intact, but it is crossed by something colder, almost violent, where elegance becomes brutal.

Humanity prides itself on good intentions but indulges in a vile race for ethics. Everything becomes smooth, hollow, and compliant. Is this what you expected from the world? We didn’t. Our creations are pure. Our freedom is radical.